In addition to not-so-subtly threatening its own employees with arrest, Apple warns them of fake friends in the press.
In an internal blog post, the notoriously secretive tech giant has attempted to scare off any would-be leakers by suggesting that it might mean the end of their careers - or worse - should they be caught.
Now if this type of story seems vaguely familiar, you might recall that a similar story emerged previous year when it was discovered that Apple took steps to prevent users from using independent repair shops to fix faulty home buttons on the iPhone 7.
Apple outlined situations in which information was leaked to the media, including a meeting earlier this year where Apple's software engineering head Craig Federighi told employees that some planned iPhone software features would be delayed.
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Ignoring the fact that Apple clearly has no idea how journalism actually works, you have to love the sheer amount of spittle-flecked invective directed at the very people that helped make Apple the success story it is. Ironically, this confidential internal memo leaked. "A scoop about an unreleased Apple product can generate massive traffic for a publication and financially benefit the blogger or reporter who broke it". In it, Apple said it had caught 29 leakers a year ago, 12 of whom were arrested. Given their size and the number of contractors they work with, occasional leaks are bound to come out.
One person was caught after sharing "a link to the gold master of iOS 11" with the press ahead of Apple's September iPhone X event, the memo indicates. Those 29 people included employees, contractors, and supply chain partners. 12 of them were arrested.
In reality, some leaks can be harder to track or stop.
They threw all kinds of claims against me, I had a good lawyer that completely understood the problem, did good research, and read the law correctly. Leaks can also impact sales of current devices, as consumers hold off on buying as they know something better is soon to arrive.