Fanshen Cox DiGiovanni, Pearl Street's head of strategic outreach, announced the company's decision in a tweet that also made reference to actor Michael B. Jordan (Creed, Black Panther), whose own production company also adopted inclusion riders for its projects in the past week.
And now, his decision has directly inspired a few more big stars: Matt Damon and Ben Affleck.
The term refers to a clause that can be written into an actor's contract, requiring "at least 50% diversity, not only in casting but also [in] the crew".
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Both teams appeared separately under their own countries' flags at the parade during the opening ceremony. However, unlike at the Olympics, North and South Korea will not march together at the opening ceremony.
In her tweet, Cox DiGiovanni thanked Jordan "for always supporting broader representation in the industry". However, the company could possibly apply the inclusion rider to future projects like "The Batman" and Affleck's "Witness for the Prosecution".
"She has been a champion, advocate and co-creator of the rider and we're thrilled that Pearl Street Films is adopting and countering on screen and behind the camera bias with this tool". The term reached wide public consciousness earlier this month at the 90th Academy Awards, when best-actress victor Frances McDormand noted it in her acceptance speech. "Don't talk to us about it at the parties tonight".
Other stars to speak out in support of inclusion riders include Captain Marvel star Brie Larson.
The pledge arrives a week after Frances McDormand implored powerful Hollywood types in her Best Actress Oscar's speech to use their sway to ensure racial and gender diversity on sets.