Google to ban cryptocurrency and ICO ads

In 2017 Google removed 3.2B ‘bad ads’ and blocked 320K publishers 90K sites 700K mobile apps		
	Ingrid Lunden

   	7 hours

In 2017 Google removed 3.2B ‘bad ads’ and blocked 320K publishers 90K sites 700K mobile apps Ingrid Lunden @ 7 hours

On Wednesday, Google published its annual report on "bad ads" - ads that violate the company's advertising policies. By this move, the technology company said it was able to block the majority of bad adverts experiences, like malvertising and phishing scams, before the scams impacted people.

Last year, we removed 320,000 publishers from our ad network for violating our publisher policies, and blacklisted almost 90,000 websites and 700,000 mobile apps. That's why for the last 15 years, we've invested in technology, policies and talent to help us fight issues like ad fraud, malware and content scammers.

Google also revealed that it removed 2 million pages for policy violations every month in 2017.

In a what looks like a pre-emptive strike Google says it will add policies addressing ads in unregulated, overly complex, or speculative financial products like binary options, crypto-currencies, foreign exchange markets and contracts for difference (CFDs), an exotic financial bet. For example, a site where you can buy fake diplomas or plagiarised term papers and this new policy allows them to take action on sites for misrepresenting themselves or deceiving users with their content. The company suspended 7,000 customer accounts for ads that impersonated a news article, what Google calls "tabloid cloaking" and blocked more than 12,000 websites for copying information from other publications. In addition, Google banished 320,000 online publishers for violations like showing Google-supplied ads alongside inappropriate or controversial content, he said.

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Of the 1.7 billion ads, 79 million were attempting to send people to malware-laden sites - Google removed 400,000 of these unsafe sites previous year.

Google, the largest provider of digital advertising on the internet, announced, on Tuesday, that the firm plans to alter its advertising policy for certain financial services, including bitcoin. We also updated our gambling ads policies to address new methods of gambling with items that have real-world value (e.g., skins gambling).

Which means a whole new raft of Google regulation/internal regulators.

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