The secondary color, which is made by mixing red and blue, is popular among cartoon characters, clothing and logos, partly thanks to its association with characteristics including leadership, royalty and courage.
Sir William Henry Perkin transformed the colours of the world by stumbling across the first ever synthetic dye, which had huge repercussions for the world of fashion.
Perkin's first assignment, given to him by his superiors at the university, was to help discover how to synthesise quinine to combat malaria.
Hence the people wearing purple in the Google Doodle, a color too expensive for most people to wear, he made accessible to nearly all. According to Google's blog post, an 18-year-old laboratory assistant, Perkins was cleaning out a beaker following a failed experiment when he noticed that the constituents of the beaker left a vivid purple stain when diluted with alcohol.
The chemical dye had many names including "Tyrian Purple" and aniline purple in addition to mauveine and finally, just mauve. He was even knighted in 1906, on the 50th anniversary of his serendipitous discovery. Now, at the time of the invention, purple clothing was in style in Britain, but was expensive and faded in time.
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Perkins' discovery of strong and low-cost purple dye sparked a violet fashion frenzy - as illustrated in today's Google Doodle created by the artist Sonny Ross. "Wealthy and successful from his stint in manufacturing, Perkin eventually returned to laboratory research", it added.
Queen Victoria wore a gown that was dyed using mauveine in 1862 to the Royal Exhibition.
Sir William Perkin was born in the East End to a carpenter father and Scottish mother, and he was the youngest of seven children.
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