Apple's Made-for-iPhone/iPad/iPod (MFi) licensing program is being updated with new branding that manufacturers will have to adopt over the coming months.
Users will now be able to charge their MFi accessories with a USB-C cable or a power adapter they might already have, while also being able to draw power from the USB port on a Mac using the same cable.
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While it's possible some MFi accessories could use the USB-C port instead of Apple's Lightning connector or micro-USB, the new specs are not necessarily an indication Apple has plans to move away from Lightning. This means that accessories no longer had to include a cable with products and bring down costs as users could use the Lightning cable they got with their iPhone for charging the accessory as well.
The new logos that will be used for products coming out of the MFi program are not a huge change from the previous branding, but they do notably remove icons representing actual devices in exchange for a simplified Apple logo and just the iOS device names in text. Now third-party companies building things like controllers, battery packs, and speakers can use USB-C charging while still keeping Apple's stamp of approval. However, there's been some recent gossip going around that the MFi logo will change soon and all the certified third-party accessories are required to modify the MFi logo on all their products in the future.
USB-C receptacles will have other advantages such as enabling accessory manufacturers to make a single product which can be sold to Apple and non-Apple users both who might use the Type-C USB interface but not take advantage of the Lightning cable.