According to the new price list released by the company on its official website, daily tickets for California Adventure, a Disneyland theme park located in Anaheim, 40 kilometers east of Los Angeles, vary in price, depending on daily demand. The hike comes after Disney reported increased attendance at its theme parks in its first-quarter. A value ticket costs $109, a $2 increase from 2017. That's a $4 increase. During "regular" time, park visitors will pay $4 more with prices jumping to $119 for adults and $113 for children. The value ticket will still cost $97.
The prices rose the highest for annual pass holders, up as much as 18%. Peak season tickets increased by $5, up to $129 for adults and $123 for children. At California's Disneyland Resort, one-day admission during peak season increased by $11, or about 8.9 percent, to $135.
The Disneyland resort raised prices over the weekend, several months before the park plans to unveil a remake of its boardwalk-themed area at the California Adventure Park.
At the Walt Disney World Resort in Florida, annual pass prices are going up by just under five to just over nine percent.
It Now Costs More to go to Disney World and Disneyland
"We know how important making memories at Disney theme parks is to families and we will continue to evolve our pricing in a way that gives families a range of options to meet their budget and helps better spread attendance throughout the year so they can make the most of every visit", Disney spokeswoman Andrea Finger said.
Southern California residents still have rights to buy a "select passport" for 369 US dollars but that pass blocks out all weekends and nearly the entire summer and Christmas season.
However, Sunday's move was widely expected as the park prepares for the 2019 opening of its much-anticipated "Star Wars" land.
In October 2015, the Disneyland introduced flexible pricing at USA parks as an incentive for guests to visit during less busy times.
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