The whole point of AMP was to strip down a web page to its bare minimum, and it looks like we're back where we started.
AMP Stories are now at an experimental stage, and only a handful of publishers have access to the feature. Put simply, according to Google, AMP Stories is "A visual-driven format for evolving news consumption on mobile". They appear in Google Search as Snapchat Stories-like carousels of content including top-10 lists, moving images, and other "visually rich [ways] of storytelling", Google says.
We're proud to be part of a very small group of publishers who are creating these stories on day one, and are even more excited to explore new ways to show you what's waiting around the corner.
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Users will only have to tap on any of the stories to start viewing AMP Stories.
The AMP extension in question is simply called Stories. The new format is strikingly similar to Snapchat Stories, which, since its launch in 2013, has been cloned by Instagram, Facebook, Patreon, Whatsapp, and YouTube. We're delighted to see that an industry is starting to form around that, and hope that it will encourage more newsrooms to invest in teams that focus on made-for-mobile content.
The developer preview for AMP stories is available now - watch the tutorial to find out how to create them.
Anyone can build AMP Stories, and it's completely free.
AMP stories can includes images, videos, and text, and are available for everyone to try on their websites as of today. These are essentially news-related visual experiences meant to be displayed in the Google search results. I am not sure if this will be there only for brand related searches or it will add stories from multiple brands at the top if it matches to a search result. This will allow users to access many features within the email, so they won't have to go to the parent website, in case they need more details.