The Google-owned business has finally responded to controversy over one its highest-earning "vloggers" - man-child Logan Paul - announcing that it has removed him from its "Google preferred" program and put on hold plans to pay him to create original content.
As Billboard explains, Google Preferred allows potential video sponsors access to YouTube's top 5% of creators for selling ads.
UCF fans troll Alabama with hilarious billboard in Tuscaloosa
The Knights received four first-place votes and were one of just two teams to receive first-place votes. Auburn, coincidentally, is the only team that beat the Tide in their title-winning season.
Last year, Felix Kjellberg, a Swedish vlogger (video blogger) known as PewDiePie who has almost 59 million followers and is very popular with young people, had his original YouTube Red series canceled after the Wall Street Journal reported on videos with racist language and anti-semitic imagery. And it said his new videos are no longer being published.
A week back, Paul also apologized for posting the suicide video, and acknowledged deleting the video after the social media outcry. But the video service came under fire for not shelling out a more serious punishment, which led to its decision this week to drop Paul from its platforms. Three strikes within a three-month period triggers termination of the offending account.
Amidst outrage from the YouTube community and some celebrities, Logan Paul removed the video from YouTube and issued two apologies before announcing he would take time off from YouTube "to reflect". "Suicide is not a joke, nor should it ever be a driving force for views", they posted on Twitter. The company said, though, that Paul violated its community guidelines with the suicide video. YouTube released their first statement 11 days after Paul posted the controversial video.
YouTube's removal of Paul from its preferred advertiser program is expected to have financial repercussions to his channel.
On the 9 of January, YouTube's staff posted an official apology, declaring that it expects so much more from its content creators and that this sort of facetious attitude is only blamable but that it affects the entire community as well.