And today, the company officially launched the WhatsApp Business app for small businesses on Android, starting in the U.S., U.K., Mexico, Italy, and Indonesia.
Obviously because WhatsApp messenger has proven to be a very useful tool for most, we don't expect anything less from the new WhatsApp Business. This functionality seems to be missing in this new app. WhatsApp Business, therefore, looks like it's intended exclusively for SMBs who entirely rely on WhatsApp to reach out to their customers and don't have any other websites or apps.
Regular WhatsApp users will be able to tells business users apart from everyone else, as WhatsApp will identify business accounts with specific branding. The app also offers messaging tools business owners might find helpful, like quick replies for frequently asked questions, greeting messages to help people get to know your business, and away messages to let customers know you're busy. Over time, some businesses will have Confirmed Accounts once it's confirmed that the account phone number matches the business phone number. With this app, the firm is taking advantage of its scale, and leveraging its wide reach to create an alluring product for customers who want to engage with their users.
You can download the app from the link below.
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WhatsApp has spent the a year ago building and testing new tools via its free WhatsApp Business app for small companies, along with what it has called an "enterprise solution" for larger companies operating at a broader scale. The app will roll out globally, and presumably to iOS, in the coming weeks. Essentially, it's the WhatsApp version of a Facebook Page. Businesses can also send and receive messages from the WhatsApp Business interface on a desktop computer.
WhatsApp says people will know when they're talking to a business because these accounts will be listed as "Business Accounts".
Another important point is that users will continue to have full control over the messages they receive, with the ability to block any number, including businesses, as well as report spam.
To kick things off, WhatsApp Business will be available only in a handful of regions including Indonesia, Italy, Mexico, the United Kingdom and the U.S. It's also limited to Android phones right now.