According to the American Association of Poison Control Centers, there have been 40 reports of people aged 13-19 years intentionally ingesting laundry pods since the beginning of the year.
Estes said as long as this topic is getting attention, it's a good time for parents with young children to make sure they keep things like detergent out of reach.
The company advises consumers to drink a glass of milk or water if the product is swallowed and immediately call for medical help. "Even if meant as a joke".
"This isn't something to be playing with", said Julie Weber, director of Missouri Poison Center. This is a Donut....you can eat this!
Ingesting these pods can cause nausea, vomiting, coughing, choking, breathing trouble and stomach pain.
'Airline poo' falls on India village causing confusion
The gift from the sky was determined to be blue ice, a mixture of chemicals and human waste collected by an airplane bathroom. Modern aircraft cruise at high altitudes and freezing cold temperatures can cause liquids and human waste to freeze.
This could lead to the failure of vital organs and the heart collapsing.
The Onion, an American satirical news website, submitted a story in 2015 about how the blue and red detergent pods looked like candies.
Procter & Gamble has launched a new safety campaign following reports on social media that some teenagers are eating Tide laundry pods as a challenge.
There have been several cases of people recording themselves eating Tide Pods. "We are deeply concerned about conversations related to intentional and improper use of liquid laundry pacs and have been working with leading social media networks to remove harmful content that is not consistent with their policies".
The laundry pods' colorful design has come under some criticism for their gelatinous, dessert-like appearance.