L'Oreal hijab mannequin pulls out of marketing campaign after backlash

Amena Khan has stepped down as a spokeperson for L'Oreal Paris UK after anti Israel tweets surfaced last week

L'Oreal Paris UK

The first model to appear in a haircare ad while wearing a hijab announced on Monday that she was withdrawing from L'Oreal's ad campaign after she received criticism for a series of anti-Israel statements she made on Twitter.

She said: "I deeply regret the content of the tweets I made in 2014, and sincerely apologise for the upset and and hurt that they have caused". The company said they were only "recently been made aware" of the tweets and appreciated her apology. She said the tweets were detracting "from the positive and inclusive sentiment that (the campaign) set out to deliver".

A spokesperson for L'Oreal Paris said, according to The Telegraph, "We have recently been made aware of a series of tweets posted in 2014 by Amena Kahn, who was featured in a United Kingdom advertising campaign". L'Oreal Paris is committed to tolerance and respect toward all people. "We agree with her decision to step down from the campaign", the spokesman added. Well, under global law, Israel is an illegal state.

Khan said to Vogue: "You have to wonder - why is it presumed that women that don't show their hair don't look after it?" Both are child murderers. Other tweets found the model accused Israel of committing "Torture".

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In this handout image supplied by L'Oreal Paris and The Princes Trust (L-R) Gary Thompson, Chez Rust, Kaushal, Louisa Johnson, Helen Mirren, Jordan Bone, Emily Canham, Amena Khan, Marcus Butler, Neelam Gill, Cheryl, AJ Odudu, Katie Piper, Victoria Magrath and Jada Sezer, ambassadors for the All Worth It programme on February 23rd, 2017 in London, England.

Khan who describes herself as being a "champion of diversity" wrote on her Instagram feed a week ago that she was "proud" to be included in L'Oreal's latest campaign.

Amani al-Khatahtbeh, a writer and the founder of MuslimGirl.com, said last week that she could not accept the recognition "with Gal Gadot as the ambassador". In non-deleted posts, Khatahtbeh called the IDF "terrorist" and compared Israel to ISIS, writing: "Muslims protested #Israel's human rights violations, and now they're protesting #ISIS's too".

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