LeBron James and Diddy join criticism of H&M over 'racist' sweatshirt ad

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Meanwhile, over on Loose Women.

The brand has though apologized for what happened and how many people it hurt. Get over it. If I bought the jumper and put it on him and posted it on my pages would that make me racist?

"I've got a mixed race child and I would buy that top - because he is a cheeky little monkey, I tell you".

G-Eazy went on to say style was always "important to me my whole life, long before I could afford to dress how I would like to".

"Now it's been pointed out I feel uncomfortable", she admitted.

H&M have confirmed the advert has now been removed.

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"I don't think H&M have done this deliberately".

"Woke up this morning shocked and embarassed by this photo", the singer said on Twitter. Diddy also posted an image to his Instagram account where the child's hoodie instead reads: "coolest king in the world".

According to the Metro, it is rumoured that he's planning on hiring the little kid for his own brand, Sean John - with a reported $1 million contract on the table.

H&M issued an apology on Monday after complaints that the image was racist, and Lukaku was one of a number of high-profile athletes who criticised the retailer.

We have taken down the image and we have removed the garment from sale. We completely understand the criticism and we agree with it. We are deeply sorry that the picture was taken, and we also regret the actual print. We appreciate the support of those who have seen that our product and promotion were not meant to cause offence but, as a global brand, we have a responsibility to be aware of and attuned to all racial and cultural sensitivities - and we have not lived up to this responsibility this time. It is obvious that our routines have not been followed properly. This is without any doubt. We are now investigating internally to avoid this from happening again.

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