In a series of since-deleted Facebook posts, Terry Mango, from Stockholm, Sweden, said she didn't support the backlash over the ad - which even prompted singer The Weeknd to end his partnership with the brand. Stop crying wolf all the time, [it's] an unnecessary issue here. However, claiming that people are "crying wolf" is dismissing the larger and more damaging issue. "I get pples [sic] opinion, but they are not mine".
H&M made headlines for the hoodie, which has the slogan "Coolest Monkey in the Jungle" written across the front.
However, because of the nature of Dolezal's self-perceived racial identity, she actually managed to stir up some trouble with what people found to be an offensive re-design of an already offensive design.
A number of celebrities took a stand against H&M following the ad, with hip hop star the Weeknd severing ties with the clothing giant.
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The jumper has now been removed from sale, with H&M collaborators including The Weeknd and G-Eazy parting ways with the Swedish brand. H&M swiftly released a statement apologising for the image, removing it from their website and social channels as well as pulling the hoodie itself from shelves - but the damage was already done. "We, who work at H&M, can only agree". The outlet reported that Terry Mango took to social media to share her opinion.
"I really don't understand but not coz am choosing not to but because it's not my way of thinking, sorry".
National Basketball Association star Lebron James shared a photo of the boy with a crown superimposed on his head. This even after the Swedish retailer removed the image from its United Kingdom and USA websites and issued an apology. We want to live in a society where we do not see people as one race or another; we want to be colour-blind, so to speak. "Woke up this morning shocked and embarrassed by this photo. i'm deeply offended and will not be working with @hm anymore..." he tweeted.
Due to the much maligned images, H&M has issued an apology earlier this week, and stated that the hoodie will be pulled from shelves and will be recycled. We will also look into our internal routines to avoid such situations in the future.