Crawford first caught eyes in a steamy 1992 Pepsi Super Bowl ad, and reprised the role for its tenth anniversary in 2002. But Crawford said she hoped Pepsi would one day use Kaia Gerber to recreate the exact same commercial she originally appeared in back in 1992.
"This time of year it always gets featured in the roundups of the Best Super Bowl Commercials ever, and every January I revisit my original Pepsi spot that I just love because the music was ideal and the little boys were flawless and it was just one of those commercials that everyone loved and it made people happy", Crawford told People.
Crawford also noted how excited she was to work with her son on the commercial. The spot ran in 1992, and 25 years later Crawford and Pepsi got together to do it all over again.
Pepsi Super Bowl LII Halftime Show and Lead-In: Global superstar Justin Timberlake will headline the Pepsi Super Bowl LII Halftime Show on NBC at U.S. Bank Stadium in Minneapolis on Sunday, Feb. 4. "Pepsi Generations" will highlight Pepsi's past, present, and future including the best moments from Pepsi history, iconic new moments for today, and how the stage can be set for an exciting future. It resurrects a loyalty program called "Pepsi Stuff" that lets customers redeem points for swag such as vintage-style Pepsi T-shirts and hats.
Cindy Crawford appears in her"This is the Pepsi ad for Pepsi
Crawford's modeling talents have not only extended to her son; her 16-year-old daughter Kaia Jordan Gerber graces the February cover of Vogue Paris. Last year, luxury watch brand Omega named Kaia and Presley Gerber brand ambassadors alongside Crawford. "And when he was doing his thing, I was just a proud mom watching from the sidelines, trying not to annoy him", she said. And when Kaia made her New York Fashion Week runway debut at the Calvin Klein spring 2018 show, comparisons were immediately drawn between her walk and Crawford's almost 40 years earlier - which ultimately led to a spring '18 campaign starring Kaia and Presley.
"Time has gone on and I have an 18-year-old son now".
The campaign announcement comes just one day after Coca-Cola Co. announced that its Diet Coke brand was being "restaged" with sleek new packaging and four new feisty flavors. This is the sixth year Pepsi is sponsoring the Super Bowl Halftime Show.
US Reaffirms Commitment to Secure India's NSG Membership
In fact, he went as far as to suggest that India emerge an as "alternative hub" to China for USA businesses in the region. The US envoy in particular emphasised on India's role in Indo-Pacific region and opportunities in economic partnership.