Airtel revises Rs 399 plan to counter Reliance Jio

Airtel Rs 399 Plan Revised – Offering Unlimited Calls, 1GB 4G Data, 100 SMSs Per Day

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Not just this, Airtel has also refreshed the Rs 149 plan to offer 1GB data and unlimited calls for 28 days.

It is believed that Airtel's Rs 399 plan will take on Reliance Jio's Rs 399 plan, which offers similar 84-day validity and 1GB daily data along with unlimited calls. This plan also comes with a validity of 28 days. Now, the Airtel Rs. 399 prepaid pack - which offers 1GB of 3G/ 4G data per day, unlimited local, STD, and roaming voice calls, as well as 100 SMSes per day - has been upgraded to offer a validity of 84 days.

The rating agency, however, added that Airtel's FY18 revenue and EBITDA are likely to decline by 10% and 15%, respectively, reflecting unprecedented competition that pushed down blended ARPU by 29% to an all-time low of Rs 123 ($1.9) in the quarter ended December 2017.

Since the entry of Jio, the data plans have become cheaper in India.

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Airtel has revised the Rs 399 recharge plan.

However, Jio's Rs.399 plan is still better though it comes with the same validity of 84 days. The total data value is of 84GB. All the other details of the plans, such as the data allocation, calling rates, SMS benefits as well as access to free apps, will remain the same as before. In case of Airtel, user will attract charges if he/she exceeds the per day data limit.

Bharti Airtel increased its capex guidance by $1 billion to around $4 billion to strengthen its network infrastructure, particularly 4G, and to compete against Jio. Reliance Jio continues to introduce plans that disrupt the market. While Airtel hasn't confirmed it yet, there is a good chance that the revised pack will be made available in other circles as well in the near future.

Sources say that as a part of the Happy New Year 2018 offer, Jio will bring down the prices of its plans with 1GB data on a daily basis by up to Rs. 60. It now offers unlimited voice calls to any network on roaming.

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