YouTube is cutting access to Amazon FireTV on January 1

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Getty Images Google is hoping to pressure Amazon into selling Google's products

"We've been trying to reach an agreement with Amazon to give consumers access to each other's products and services", a Google spokesperson told Engadget in a statement.

"Google made a change today at around 3 pm". Earlier this year Google pulled the YouTube app from the Echo Show.

The conflict between Amazon and Google is escalating: Google once again started to block access to YouTube on Amazon 's Echo Show device Tuesday, and is notifying users of Amazon's Fire TV that they won't be able to access YouTube anymore starting January 1st.

Google specifically calls Amazon out in its statement on the block for not selling devices like the Chromecast and Google Home. Apple announced that it would be launching a version of the Amazon Prime Video app for Apple TV.

Google is preventing its YouTube video service from working on Amazon's line of hardware products, raising the stakes in a rivalry between two tech giants as their businesses increasingly overlap.

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"Given this lack of reciprocity", she added.

Between those difficulties and the fact that Amazon pulled some of Nest's recent products (including the new Thermostat E, Camera IQ and Nest Secure alarm system), Google doesn't seem inclined to let Amazon continue to run its "hacked" versions of YouTube on its devices, though our source says that Google would be much happier working directly with Amazon than forcing consumers to pick sides.

Apparently, Amazon doesn't carry Google's products on its website and also doesn't allow Prime Video as a streaming option for its Chromecast products. YouTube used to be available to our shared customers on Echo Show.

The Amazon-YouTube fight is also reminiscent of TV industry disputes over carriage fees-in which cable companies stop carrying popular channels-and reflects how the companies that once sought to disrupt media monopolists are turning into them instead.

Google and Amazon, of course, have an interesting relationship insofar that the Google products referenced above compete directly with offerings from Amazon. Same goes for you Amazon Echo Show owners. Hopefully, they can come to an agreement that works for all parties, because it's users who are paying the price right now.

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