It also will have features that can search for nearby ExxonMobil or Shell stations - and GM plans to eventually add Shell's in-car payment functionality that it trialed in the United Kingdom with Jaguar Land Rover. Even if the auto owner doesn't have a paid in-car Wi-Fi data subscription, that vehicle will get a new service.
"The average American spends 46 minutes per day on the road driving ".
Drivers or passengers can select the Marketplace icon through the vehicle's infotainment system to select food, fuel info, and more with just a few swift taps on the screen.
The new GM Marketplace will initially roll out in 2017 and 2018 GM-branded vehicles with 4G LTE connectivity and compatible infotainment systems. "Marketplace is the first of a suite of new personalization features that we will roll out over the next 12 to 18 months to almost four million USA drivers".
The commerce platform uses real-time interaction data-think the location of the vehicle, time of day, and the driver's established digital relationship with merchants like Starbucks-to offer highly personalized experiences.
GM will get an undisclosed amount of revenue from merchants featured on its in-dash Marketplace, Santiago Chamorro, GM vice president for global connected customer experience, said during a briefing for reporters.
- Wingstop, where drivers can re-order favorites and pay ahead.
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GM also hopes to use its in-car Marketplace connections to expand purchases of products and services, such as additional access to in-car wifi, from its own replacement parts business and dealer network.
General Motors (GM) announced Tuesday its plans to allow customers to order their daily coffee from Starbucks all while remaining in the driver's seat of their vehicles. They can also reserve a table at TGI Fridays while on the go. Customers' closest Shell station will be identified and station amenities showcased among the largest fuel station network in the US, with the ability to pay in-dash coming soon.
- Parkopedia, allowing drivers to locate, reserve and pay for parking.
- IHOP, allowing to search for nearby restaurants and order from your auto.
The automotive giant says the service will allow Chevy, Buick, GMC, and Cadillac owners "to more safely interact with a growing number of their favorite brands in retail, fuel, hospitality, food, hotel and transportation through the in-vehicle touchscreen".