Lamborghini drives into luxury utility vehicle niche with launch of Urus

Lamborghini drives into luxury utility vehicle niche with launch of Urus

The Lamborghini Urus is the "Super SUV" you'll definitely want to drive

Chief executive officer Stefano Domenicali has often said the Volkswagen Group-owned house is working to soften its tone from the racer-boy image of the past.

It will go from 0 to 62 miles per hour in 3.6 seconds with a top speed of 189 miles per hour. But the dimension of the market for SUV is huge. However, the market for the practical vehicle has grown at a tremendous rate, pushing these sports auto manufacturers to try their hand at releasing an SUV.

The vast majority of that grunt is sent to the rear wheels in a 40/60 split, and Lamborghini says that adaptive air suspension, rear wheel steering and active roll stabilization ensure that the Urus performs like a supercar on the track.

Lamborghini's built something that's basically a posh take on the Nissan Qashqai or any or the other billion chunky "off road" SUVs out there waiting where cars aren't supposed to wait, in the form of the Lamborghini Urus.

The car's interior design is downright extraordinary.

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While the presentation may have been a bit of a mess, the Urus is anything but.

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. The first option features standard 12-way adjustable heated sports seats while the second one offers 18-way adjustable massage seats that are also heated and ventilated.

Lamborghini has just launched its third model, the Urus, the first ever "Super Sport Utility Vehicle", and tus creating a new niche of "power, performance and driving dynamics, unparalleled design, luxury and daily usability" according to Lamborghini. Customers can choose to remove the rear seats and place two sports seats there instead for a more dynamic feel for all passengers.

Urus also features such new technologies for Lamborghini as a rear tailgate that is electrically operated via a switch on the driver's door, a button on the key, or a manual button on the tailgate itself.

So how much will this super SUV cost? Comparing the Urus with the Huracan Performante, the SUV comes very close to matching the sports auto. Max out at 195mph!

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