Sky and BT have agreed to make their channels available on each other's platforms.
Both Sky and BT now share the Premier League fixtures while BT hold the sole right to broadcast the Champions League and Europa League in the United Kingdom meaning Sky Sports will get the opportunity to once more show live European football from early 2019. Satellite customers will now be able to purchase BT Sport from Sky as well as from BT.
"Having built up an outstanding portfolio of exclusive sports rights and a loyal base of customers, we feel that now is the right time to broaden the ways in which we distribute BT Sport", chief executive Gavin Patterson said.
BT is keeping its U.S. drama channel, AMC, as an exclusive for its own customers, including those Sky households who sign up to the BT Sport pack directly with BT. Sky customers will now be able to buy BT Sport from Sky as well as from BT.
BT strikes deal with Sky for Now TV and sports
BT TV customers who sign up to a NOW TV pass through BT will be able to watch via the NOW TV app on tablets and smart TVs, as well on their BT set top box.
The new services should be available to customers from early 2019. Both parties have hailed it as a victory for their distribution and content strategies.
He went on to state that adding NOW TV boosts its "growing roster of outstanding content", which already includes the major catch-up services, Netflix and pay channels such as AMC.
The companies have been long-time competitors to securing the broadcasting rights to Premier League and Champions League football but they have made a decision to join forces after on-and-off negotiations over a number of years. Sky and BT together paid a record 5.14 billion pounds ($6.9 billion) for the live rights last time, an increase of 70 percent. However, this means more to BT giving its ailing TV service, which has been struggling to see meaningful net adds over recent quarter. He said the move is meant to make BT TV more attractive to consumers.
United Kingdom consumers will have even more ways to watch great Sky entertainment content with our leading portfolio of channels - Sky Atlantic, Sky One and Sky Living - available on all major Pay-TV platforms for the first time. "Arguably the biggest losers in this tie-up are TalkTalk and Virgin Media".
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Approximately 69 percent of the Arab town's 76,000 inhabitants are Muslims and 30 percent are Christians. The loss of many of these attractions is bound to cost the town dearly.