Amazon offers prime membership service for free global shipping and video streaming

Yahoo file

Yahoo file

The online retailer will offer Amazon Handmade products through its two-hour delivery service Prime Now, which normally carries household convenience items found in drugstores.

The Amazon Prime service includes member benefits such as, fast shipping, streaming, and gaming.

The catch here is that the global range of over five million products is only available within the Prime Now app itself.

When contacted by Yahoo News Singapore, Amazon declined to comment on when charges for customers eligible for the introductory fee will revert to the original price of S$8.99 per month. This is just the beginning.

Today, 6 November, Amazon announced the launch of Amazon Prime in Singapore.

Compared to the US' Prime, though, Singapore's version is lacking. "I'm humbled to serve customers in Singapore and to keep expanding the Amazon services customers in Singapore can experience".

This comes a day after free shipping options to Singapore for qualifying items over US$125 (S$168) were reported to be no longer applicable. The service, which offers free two-hour delivery from its local warehouse with a minimum order of S$40, will also be made exclusive for members.

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Another service available to Singapore's Amazon Prime subscribers is video streaming.

However, he encouraged "anyone living in Singapore to leverage the Prime membership package developed specifically for Singapore" and noted that Prime membership is country-specific and not transferable, which means that those with US Prime memberships can not convert them to local ones.

Twitch Prime: Free in-game loot, like exclusive characters, boosts, and skins, in games including Blizzard Entertainment's Hearthstone, Ubisoft's Assassin's Creed Origins, and Digital Extreme's Warframe, plus full games from indie developers.

Fans of gaming and video-streaming service Twitch will also be able to enjoy gaming perks, free channel subscription and commercial-free viewing.

Every Day Made Better with PrimeAmazon Prime is now available in 16 countries, including Singapore.

But in what was seen as the first step toward developing a major footprint in the fragmented region of 600 million people, some customers were underwhelmed by its initial limited product categories and it faced tough competition from rivals, such as Lazada.

About AmazonAmazon is guided by four principles: customer obsession rather than competitor focus, passion for invention, commitment to operational excellence, and long-term thinking.

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