Papa John's tweets apology for being 'divisive' when ripping NFL

Papa John’s Apologized For Its “Divisive” NFL Comments & Twitter Is Not Impressed Rob Kim  Getty Images Entertainment  Getty Images

Papa John’s Apologized For Its “Divisive” NFL Comments & Twitter Is Not Impressed Rob Kim Getty Images Entertainment Getty Images

The pizza delivery chain noted in a series of tweets that it merely described "factors" instrumental in the earnings dip, declaring that "we sincerely apologize to anyone that thought they were divisive". "That definitely was not our intention", Papa John's wrote.

On Nov. 1, reports emerged that Schnatter had made controversial remarks during the quarterly earnings call with Wall Street analysts, saying that the National Football League "controversy" was causing TV ratings to decline and affecting Papa John's business. "We are disappointed the National Football League and its leadership did not resolve this".

The movement was started a year ago by former San Francisco 49ers quarterback Colin Kaepernick, who kneeled to protest what he said was police mistreatment of blacks. "NFL leadership has hurt Papa John's shareholders". The tweet goes on to say that Americans should honor the anthem and that there is a way to do both.

This turned out to be a bad PR move for them as it started an all-out Pizza war, leading Schnatter's net worth to drop $70 million between the time he made the comments a few days after.

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Papa John's Pizza is the fourth largest take-out and pizza delivery restaurant chain in the United States. Open to ideas from all.

Far-right groups took note of the sentiment and floated the idea that the pizza chain may have been the "official pizza of the alt right". "Except neo-nazis - expletive those guys".

Several prominent figures criticized Schnatter for his initial insensitive comments, insinuating that pizza sales are more important than taking a stand against racism and police brutality - the reasons behind the majority of players protesting during the anthem.

Hill also commented on Papa John's apology Tuesday, writing, "This is peak 2017".

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