Bake Off's Prue Leith jokes about skipping ads on Channel 4

Prue Leith is already telling Great British Bake Off viewers to skip the ads

Paul Hollywood Prue Leith and Noel Fielding

New host Noel Fielding - who will join Paul alongside Prue Leith and Sandy Toksvig - isn't convinced about the show's popularity either, as he joked he would be happy if just five people tuned in for its Channel 4 debut.

GBBO is on Channel 4 at 8pm on Tuesday, August 29.

While there will be a few tears and some inevitable catastrophes, an impressed Hollywood hands out at least two of his coveted handshakes and an unexpected "I love you".

We've already met this year's Bake Off contestants, and now it's time to get to know them a little better.

The trailer shows a shot of a cake that looks like a flawless, very real watermelon, being cut in to, and it looks incredible.

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Speaking at a press launch for the first episode this week, Hollywood hinted that there are surprises in store for the rest of the series.

"We spent an evening in a very different place, dressed very differently".

"But we are a commercial broadcaster and we do need to pay for shows like Bake Off, so I make no apology for there being ads in it".

The 77-year-old chef has taken over from the baking legend as a judge on "The Great British Bake Off" and she revealed she consulted her on what it would be like alongside the only star to remain with the show when it moved from the BBC to Channel 4.

Channel 4's chief creative officer Jay Hunt added how running the show without adverts would be "financially impossible", saying: "We need to be really careful that audiences go with the programme and they're comfortable watching it and they're not a distraction".

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