News of the album follows weeks of carefully planned teases in the USA, with sneaky online advertisements and "4:44" featured against a plain background appearing on city billboards. You might be expecting that it would be an exclusive release for Tidal, the music streaming service that's owned by Jay-Z himself, and you wouldn't be wrong.
Some code-cracker lead into reading that 4:44 meant "For 44", or the 44th U.S. President, aka Barack Obama.
More info: In addition, the TIDAL and Sprint partnership will support the 1Million Project, an initiative from Sprint and the Sprint Foundation that will connect 1 million low-income USA high school students who don't have internet access at home to help level the playing field and eliminate the "homework gap". It will star Lupita Nyong'o, Mahershala Ali, and Danny Glover. Either way, new Jay Z is on the way.
However, this album won't be available just anywhere but instead will be exclusively available to Sprint customers as well as anyone who subscribes to Tidal as part of a recently announced partnership between Tidal and Sprint.
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It's also been testing automation technology at a Seattle convenience store that's now open only to Amazon employees. PCC has also partnered with its competitor, offering delivery through Amazon Prime Now since April a year ago .
Not exactly screaming confidence in the record, Tidal is also throwing in six months of free Tidal HiFi for Sprint customers.
The rapper, who is gearing up for the release of a new album, is putting the hypen back into his name, and making it all caps, a rep told Pitchfork. The rapper will also be on the road supporting the new album's release performing at festivals like The Meadows and Made In America, so fans can expect to experience the new music live.
What it hasn't been - at least from Jay-Z's side - has been full of new music, but that may be about to change. The new commercial features the same shots and beat as the earlier one, but it now features audio of Jay Z rapping a few lines, including one about a "letter to my dad that I never wrote".
If we're lucky, we'll get the full "Adnis" song soon enough, and now we know 4:44 the album will be ours in late June.