The spectacle that is Floyd Mayweather Jr. and Conor McGregor will nearly surely live in sports lore for reasons other than what happens in the ring.
The unorthodox nature of Floyd Mayweather and Conor McGregor's super-fight will make it the richest boxing match in history, according to industry insiders.
When Mayweather, 40, defeated Filipino Manny Pacquiao on points in May 2015, the fight set a new American pay-per-view record of 4.6 million buys.
And early estimates are that as many as 5.5m purchases could be made before Mayweather and McGregor fight, despite the seeming mismatch.
In other words, don't expect any other MMA fighters to be competing at the event, from the sounds of it.
"I can tell you from everyone's perspective from every side, everyone is happy with this deal", he said.
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The fight has stirred a mixed response amongst both casual and hardcore boxing fans and will continue to do so right up until fight night.
FOX Sports UFC host Todd Grisham: "Am I excited for the fight? Yes!"
While terms are still unknown, it's been reported that Mayweather would get the larger purse, potentially as high as $100 million, according to White, likely the motivation in luring him out of retirement and risking his flawless 49-0 career record.
A sampling of oddsmakers indicates the true line for the fight should have Mayweather as an even bigger favorite. But who cares? The buildup will be wonderful and it will be a fight we will remember forever, no matter what happens.
The bout will take place under normal boxing rules, despite Conor McGregor never having boxed as an amateur or professional.
The Irishman is arguably the biggest selling pay per view star in combat sports now, but will be fighting in his first boxing bout against one of the greatest boxer's of all time. "I love what McGregor does, and did, to get this fight", she said.
"It's a very good opportunity to show an MMA fighter is a well-rounded fighter, they can win in MMA fights, and also in boxing", Li said through a translator. "I was actually a guy who got tickets and I couldn't get the tickets the week of the fight".
FOX Sports UFC analyst Yves Edwards: "Conor McGregor is making his boxing debut in what could be the biggest fight in boxing's history".