CEZ's Temelín station took to Facebook to post ten photos of high school graduates posing in bikinis and hard hats last week.
The racy images were posted on the company's Facebook page, and "fans" were asked to vote and comment on their favourite of the line-up, with the contender with the most "likes" crowned "Miss Energy 2017".
It then asked its followers to rate them on their attractiveness, saying that the victor would not only get the internship, but the title "Bouncer of Energy".
'We think photographs are very tasteful.
Mavericks decline Nowitzki's option, still want him back
Nowitzki has been the greatest Maverick of all time and also one of the greatest National Basketball Association players ever. They haven't won a playoff series since Nowitzki led them to the first championship in team history in 2011.
"The company has been accused of sexism and choosing interns based on their looks rather than their qualifications".
Unsurprisingly, many Facebook users slammed the competition for being sexist.
Another is quoted as saying: "Knowledge obviously does not matter". "In 2017, I find it incredible that someone could gain a professional advantage for their good looks", Petra Havlíková, a lawyer for human rights non-profit Nesehnutí and an equal opportunities adviser, told a local news outlet, according to Deutsche Welle.
The company then apologized for the contest, compared with its previous cultural enrichment programs, such as hosting the Bohemian Philharmonic at the South Bohemian plant. The company also said on Facebook that all of the women who were featured in the competition would be awarded with internships. It insisted the original intent was to "promote technical education".
But bosses were forced to apologise and scrap the unique recruitment process after a social media backlash.