Atari CEO Says the Company is "Back in the Hardware Business"

Atari confirms new game console in the works

Atari's rumored new game console is reportedly PC-based

In an interview with GamesBeat at E3 2017, Atari CEO Fred Chesnais did not reveal many details about the device but revealed that Atari is "back in the hardware business".

While it remains a mystery in the industry as to how Atari can secure its spot in the gaming hardware sphere, Chesnais is optimistic of its revival in the midst of this competitive console war spectrum.

In a surprise move, Atari has announced that it's returning to hardware business with a brand new console.

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Atari has had a hard past at times, with the company filing for bankruptcy protection in 2013. The teaser video on Ataribox website shows a wood panel from various angles and that's pretty much all there is.

The initial video said the product was "years in the making", so we're excited to see what the once-dominant firm has in store. In what looks like one final, desperate attempt to gain some sort of market share, Atari now plans to launch the Ataribox console. Given Atari's catalog of classic games, it'd make a lot of sense for the company to re-release its library - or maybe just a handful of fan-favorites - on a "modern" console that easily connects to today's televisions via HDMI. So, is Atari actually trying to build something to compete with Microsoft, Sony and Nintendo? Focusing on recent history, Atari was purchased by European publisher Infogrames in 2001 and filed for bankruptcy in 2013.

For anyone having grown up in the 1970s to early 1990s, Atari is a brand name that they can not have missed.

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